AirtelConnects Nigerian Youths in New Brand Campaign

AirtelConnects Nigerian Youths in New Brand Campaign

Lagos, Nigeria; January 8th, 2014: Two years after the remarkable launch of its groundbreaking Friendship (Padi Na Good Thing) Campaign,Nigeria's leading mobile Internet Company, Airtel Nigeria, has taken another giant step in fulfillment of its vision to becomethe country's most loved brand with the launch of Come Alive, a new thematic campaign targeted at youth.


According to the Telco, the new campaign effectively summarizes its brand promise of empowering Nigerians to realize their full potentials and dreams, enabling youth and the young-at-heart to come alive and to stay in touch with their family, loved ones and friends with the latest and most innovative mobile Internet and digital value offerings.

It also said it is committed to exciting telecoms consumers, creating the right digital environment for them to succeed and empowering young Nigerians to express themselves, share their stories, connect with the rest of the world, inspire other people and practically blaze the trail in their respective endeavours.

The new campaign, which rides notably on the crest of Airtel's 3.75G data networkhighlightsthe company's role as an enabler for an enriched digital experience and in assistingyoung Nigerians and telecoms consumers actualize their dreams by staying connected with the right community of friends, families and associates anytime, anywhere and through a robust bouquet of mobile Internet package and innovative digital value offerings.

Speaking at the formal unveiling of the new campaign in Lagos on Wednesday, January 8th, 2013, Managing Director and Chief Executive Officer, Airtel Nigeria, Segun Ogunsanya, said the company is committed to empowering young Nigerians with the latest and most innovative package and exciting digital experience.

According to Ogunsanya, Nigerian youths are highly talented, resourceful, innovative, hardworking and resilient people, also noting that Airtel is well-positioned to enable young Nigerians and the youth-at-heart to create success stories for their life ambitions.

Mr. Ogunsanyaadded that “We have come a long way in preparing for this moment that Nigerians can be proud of. As a youth-focused, mobile Internet network, actualizing dreams can only be more realistic with us.”

Also speaking, Airtel Nigeria's Chief Operating Officer and Executive Director, Deepak Srivastava, reiterated the company's commitment to providing innovative, exciting and pocket-friendly products and offerings that will further allow subscribers on the network achieve success in all areas of interest.

Srivastava emphasized that the company has matched its leading role as the 'customer-centric network' with a bouquet of bespoke voice and data products, services and offerings including the 3.75G network, the 2size SIM, a first of its kind in the country, Talk More, Bid & Get, Facebook Bundle, WhatsApp and Airtel My Business among others.

The event was attended by other top management executives of the company includingInusa Bello, Chief Sales Officer, Emeka Oparah, Director of Corporate Communications and CSR, Adebayo Osinowo, Lagos Regional Operations Director and Obinna Aniche, General Manager, Brand Assets, Airtel Africa