Chinedu Okoli a.k.a. Flavour N'abania
He is currently signed to 2nite Entertainment Music Label and in 2010, released his second album, Uplifted
which contains some of his biggest hits including the popular track Nwa Baby (Ashawo).
Early life
Flavour kicked off his music career at the age of 13 when he started playing the drums for his church choir in Enugu. The resident pastor at his church introduced him to a friend, Chris I Ordor, the CEO of SoundCity Communications. Mr Ordor had just started a musical company aimed at training young musicians on the basics of music and nurturing them all the way to a professional level. In 1996, Flavour was invited to join the company on an educational scholarship to study music. After 3 years of playing the drums, Flavour started playing the drums professionally. In 1999, Flavour moved on from playing the drums and started playing the keyboard.] He also used to provide backing vocals for other musicians at SoundCity.Flavour eventually gained a scholarship to study music at the University of Nigeria, Nsukka but his mum was against his choice of study and intended career. Due to the unpredictable nature of a career in music, his mum wanted him to embark on something more professional and secure. In 2001 SoundCity Communications slowly started to relocate to Port Harcourt, which meant that Flavour was having to divide his time between Enugu and Port Harcourt. This proved somewhat difficult but his determination kept him focused. When the company finally relocated in 2003, Flavour had to prematurely terminate his scholarship due to his concerned mum's refusal for him to relocate to Port Harcourt.
In 2004, Flavour having terminated his music scholarship decided to sit the Joint Admissions and Matriculation Board (JAMB) and gained admission to study Business Administration in 2004. With music still in his blood, Flavour kicked off his solo live performance career at Bubbles Plaza, Enugu where he was given the name Flavour by his adoring fans. The name stemmed from the style of his music which was 'highlife' music with a blend of other current genres that people were familiar with. The fans called this 'blend' of music, his "Flavour" and he has kept the name ever since. By 2006, he had formed a band called "FLAVOUR AND CREW".
Flavour got an offer to perform to a larger audience at City Centre, Enugu. He accepted the offer and his loyal fans followed him all the way. The larger space at City Centre made him very popular in Enugu State. This gave him the confidence and boost that he needed to expand his horizons.
He decided to start recording his music which led him to learning about music production from Dekumzy, Isi Charles and Nnachie. This also gave him the opportunity to work with other musicians which included Nigga Raw. Flavour recorded the single "N'abania" from his debut album at the Kingsley Ogoro's studio in Lagos, a single which featured Nigga Raw.
When Flavour took this recording back to Enugu, it was well received by his fans and that gave him the platform to start serious recordings and to become a full time musician and entertainer. His debut album "N'abania" which shares its name with his debut single was released in 2008 by Obaino Music. The album sold record numbers but only in the Eastern part of Nigeria and some other neighbouring African countries.
His second album was recorded 2 years later and he named the album "Uplifted" as he believed the album would take him to greater heights. The album has several hit singles and is believed to be one of the highest selling albums released in 2010. This album also increased his popularity across the african continent and overseas. In 2011 Flavour toured the US with his band and a few of his artist friends.
Released his third album which had hit tracks like Baby Oku, Shake and Ada Ada. The album was launched alongside his Nite club "2nite Club" in Enugu at Toscana Hotels. It featured Nigerian music industry heavy weights like Wizkid, Tiwa Savage, Phyno, Iyanya, Bracket and many other local artists.
International career
In 2010, Flavour travelled to the United States of America where he performed in several cities.He has also toured around Europe including Italy, Germany and Switzerland.
On 11 November 2011, Flavour performed at the Channel O Music Video Awards in South Africa, an award ceremony in which his hit song 'Nwa Baby' received 2 nominations.
In November 2011, Flavour made his second trip to the US where he performed at various locations including Dallas, Houston and Oakland.
In February 2012, Flavour made his first trip to the United Kingdom where he performed at the Nigerian Kings of Comedy show in both London and Manchester.
Other countries Flavour has performed in include Malaysia, Uganda, Kenya, Congo, Ghana, Botswana, South Africa, Rwanda and many others.
Record label
In July 2011, Flavour and the record label he was signed onto decided to mutually terminate their contract due to dissatisfaction on both parts. Following the termination, Flavour warned young artistes to be mindful of the full obligations of contracts they enter into.Awards
Nominations
- 011 Channel O Music Video Awards
- "Nwa Baby" - Most Gifted Afro-Pop Video.
- "Nwa Baby" - Most Gifted African West Video.
- Hip Hop World Awards Nigeria 2011
- "Oyi" - Best RnB Single.
- "Number One" - Best Collaboration (with M.I).
Won
- 2012 Channel O Music Video Awards - Best R&B Video ("Oyi" with Tiwa Savage)
Discography
Albums
- N'abania (2008)
- Uplifted (2010)
- Blessed (2012)
Singles
- Iwe (2011)
- Ebezina (January 2012)
- Oyi - Remix Feat. Tiwa Savage (February 2012)
- His hit single Nwa Baby (Ashawo)(2011), is based on the song "Sawale" by Nigerian artist Rex Lawson. Several versions have been made though out Africa. He has collaborated with ethipian artists Ziggy Zaga and Teddy Yo to create an Ethiopian version. The album includes a Ghanian Remix.
Collaborations
Flavour has also featured in the following songs:- Beautiful Baby - Bracket (2011)
- Orobo (Remix) - Sound Sultan (2011)
- Number One - M.I (2011)
- Sisi Eko Remix - Darey (2011)
- Enugu - Stormrex (2010)
- My Baby - V.I.P, Ghana (2009)
- Nyem Something - Nita J (2009)
- Ife Osolugi Mebe - Tony One Week (2009)
- Osondi Owendi - MC Loph (2009)
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